Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. We all have! The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. Everything is about what I FEEL LIKE or I want.. No, they arent. Cameron Conaway, Solace, 6. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Advertising is just an extreme version of the same phenomenon. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Gay couples have no business in shows aimed at three year olds. And the media champion it. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . And who are they? It is because they loath to present young white men as heroes or role models. You make some good points, Don. Modern Disney loves her plan! I can give you hundreds of examples of how demographics should work, but here are just a couple of them. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Say, did you see that someone blew up the Georgia Guidestones the other day? If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). . In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Thanks for letting me know its not just me thinking it anymore. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. It was the white people of America who spilled blood to free the black man, brother fighting brother. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. Think there would be a problem? I do not need to go outside in my front yard and scream to the world I AM GAY!!! But unfortunately, Big Tech doesnt want us to. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Even the HIV medicine ads show two gay black guys. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. I doubt either are accurate. Is it any wonder there is less racial harmony now? Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? Sadly, I think you are largely correct. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. No, I suggest you do a web search to find what you are looking for. For example, the black kids who beat up the conscientious black student at school for acting white.. But modern Disney is very different. I hope. For some, it is a crutch. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. Most blacks and whites dont think its okay. White guys are out. No, America is not racist. Thats a hefty payload of Truth you just dropped, Kris. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. I love how she justifies her paycheck. I have just about quit watching network television. Toxic masculinity is out. Then speak clearly to that audience and deliver faithfully on brand promise. Its all such a bunch of crap because the WOKE folks have taken over. Just saw two in a row with black families. https://en.wikipedia.org/wiki/Boy Not sure how its Obamas doing but whatever. We the buying public are born with pretty good BS detectors. Use cartoons or just anything other than actors! I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. as racists. Exactly!! Im glad you found some catharsis in this blog post and in the reader comments. I get it, friend. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. are flooded with open borders watering down the natives. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. White men are portrayed as imbeciles, weak, and foolish. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. These cookies are required for basic site functionality and are therefore always enabled. The only thing I can guess is advertisers are trying to social engineer society. More blacks than anything on every commercial. Your article was on the top page of my search but it was on DDG. Only virtue-signaling organizations do.). It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. I have no problem with people from different cultures, perspectives, etc. Black/white interracial marriages are 1%!!!!! I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? The remote is the best thing invented and silence is golden. My husband pointed this out to me some time ago. Click the DOWNLOAD NOW button for the full report. In the UK, white people make up 82%, black people, 3%. These advertisers are scumbags and people should boycott the products that theyre promoting!! LGBQT. Thank you Cranky Creative for your courage. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. I never wanted to have a baby and wanted stuffed cats instead of dolls. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Thanks, Jackson. Why not? This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. Hi, Dave. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. Because of course, white men are the only ones who ever mansplain. Hi, James! I always enjoy your comments, Criswell, and this may be your best yet. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Youre not alone. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. Use the right people for the message you convey. A bleakness akin to socialism. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Interracial couples are 10% of all new marriages, which is material. And it is almost assumed at this point that every other couple is either interracial or gay. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. May be should be renamed critical replacement theory. No strong white young men in Star Wars? Its going to backfire! Who built this country? The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. However selling more product is not one of the reasons they are doing it. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. As a Delta frequent flyer, I cringe every time I walk down the jetway. People are getting tired of BLM and lgbtq. Im wondering what the solutions could be? The Myth of Forced Diversity - Medium They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. Im pretty sure we have the George Floyd BLM protesters to thank for this. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Its really something how Google tries to hide discussions like this, isnt it? Also note that Americans happily and overwhelmingly voted for this black man to be their president. GoodRx The Garcias are good at getting the most out of things. You are far from alone, Bob. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. But the point is in The Cranky Creatives response, which is spot on. theres no such thing as reverse discrimination. Its the preposterousness of the ads premises that makes so many commercials unwatchable. Alas, the way advertisers misrepresent their audiences insults us all. In advertising, as in culture, the US still struggles with diversity Some say they. The problem as I see it is that black people are the most racist people there is. I think it is truly disgusting these people think that theyre going to sell us this trivial crap that theyre promoting? While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? This is propaganda. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. Thank you so much Cranky for your article. Advertising isnt doing the people or themselves any favors. Im tired of woke, condescending BS. Enough with their double standards crap. Thats another funny trope. In many ways, the need for diversity in advertising is a numbers game. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Strong, smart and other traits are totally INDIVIDUAL traits. I closed it down soon after I closed down my business. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. Together, the masculine and feminine complement one another in ways that only nature could have devised. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. This is their method of dividing and conquering the lower classes of society as they see us. Portray those stories in your marketing. Another word for it is indoctrination, and its rampant. Yell and stomp enough, youll get your way. I HAD EVERY SYMPTOM of DYSPHORIA! I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? I was brought up to love everyone, but enough of these commercials. Hey, dont get me wrong. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). I watched a fascinating interview on the Ruben report about an investor who talks about how, after the 2008 crash, Black Rock and other houses started actually pushing the fake green and inclusion narratives, posing as the investors voice, saying the general public wants this social awareness in companies. https://en.wikipedia.org/wiki/Sister The obsession with 'diversity' in advertising feels a little sinister. Its been that way for ages. Check our Privacy and Cookie Policy for more information. When the roles are reversed, BOTH races are mentioned. Sad. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Im glad you posted this. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. 2. About 20 minutes worth of commercials where white people are degraded. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. White boys dont want anything to do with these girls. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Love your post, Kinchan. They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. Advertising clearly misrepresents the US demographic. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Send him your thoughts. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. Thank you for putting into words what has been bothering me for the last two years. There is no hard and fast rule for diversity. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. But, this isnt some sort of phenomenon. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. So much for being a racist country.). Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I am so sick of this bullshit diversity. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. There are WAY TOO MANY FOLK EARNING their LIVINGS! Individuals with negative motivational values are in fact dangerous regardless of their skin color! But what seemed like overnight the pendulum over swung. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Good comment, ARG. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. And unfortunately, the frequency of the misrepresentation is only one part of the problem. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. Thanks for the insightful post. Its just where we are. Hispanics and Asians are not as vocal about their grievances. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. Why is this happening? Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american).
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